How can your business use creative content to drive traffic to your website? Good question. First off, there’s so much content out there that it’s easy for anyone to become overwhelmed by it all. To drive traffic to your website requires two things; organic SEO traffic, or paid traffic. Those are your only options, other than, to blast out emails, mail out letters, make cold calls, or put up flyers here and there. Content is what drives traffic to any site; and, it appears, that the higher the quality of any content, the greater will be the returns, to bring in more, and a better quality of traffic.
What is creative content? Creative content is any content that is original, informative, well-written, interesting, engaging, easily readable, viewable, and gets the viewers, readers or listeners, to take the desired action. It compels people to act! That is the purpose of content; to engage the visitor to connect with your website and what it has to offer them. All creative content must connect with real people; it must be relevant to their specific needs and wants; including, their various actual pain points.
Creative content can take many forms; well-written articles or blog posts; engaging videos or podcasts; PDF files; reports, newsletters, webinars, seminars, lectures, email courses, eBooks, whitepapers, and the list goes on…. Please understand that spun content of any kind is NOT considered to be creative content, as spun content is a mish-mash of synonyms that have been substituted from an original written source. This content is designed to appear original; but, it usually does not read as well as the original; nor, does it convert people to take an action as well.
Well-written content that is of high quality should get you first page results in the search engines, without any paid means. Optimized content for relevance and to target specific keywords will also help your content get better received and even shared. The better the quality of your content, the greater is the chance of it being shared, as well as, the frequency of these shares will also increase dramatically! That’s the beauty and power of good quality creative content.
Most website owners don’t realize that only good quality content creates a flood of traffic to their sites. They think that they can just put up any quick piece of content, 400-500 words and that’s enough to get first page results; but, honestly, that’s not going to be nearly enough to interest and engage your viewers or readers enough to like, follow and share your content with their friends, associates and family. Only real relevant content can connect with your audience. There are no cheap or quickie fixes when it comes to quality content. Hopefully, you now have a better understanding of how to use creative content to drive more traffic to your site.